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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
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Special Projects
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Seb Joseph
Seb Joseph
Brands in Culture
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Retail Revolution
L’Oréal eyes at-home tech market to accelerate its DTC plan
Brands in Culture
Why Adidas treats esports deals like media partnerships, not sponsorship deals
Managing Through Crisis
‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors
Brands in Culture
‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race
Marketing
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
Life Beyond the Cookie
‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’
The Confessions
‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
The Programmatic Marketer
As ad tech surges, challenges remain — and not just from the coronavirus pandemic
Managing Through Crisis
Taking remuneration seriously: the time has come
Life Beyond the Cookie
The jig is up: The end of the identity workaround
The Programmatic Publisher
Cheatsheet: PubMatic plots path to growth as a public ad tech vendor
Media
‘Gain a connection of higher value’: Why average revenue per user stats could hold the key to mega sports franchises’ commercial future
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