Seb Joseph

seb@digiday.com

Marketing on Platforms

Hippeas preps e-commerce site to keep Amazon at arm’s length

by Seb Joseph
WTF Influencers

How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy

by Seb Joseph
Transparency

Inside Deutsche Telekom’s new media model

by Seb Joseph
The GDPR Impact

The state of the ad industry’s preparations for the GDPR, in 4 charts

by Seb Joseph
AR/VR

Facebook’s charm offensive for AR advertisers gains speed

by Seb Joseph
AR/VR

How Mountain Dew is experimenting with 360-degree video

by Seb Joseph
Content & Commerce

Amazon goes long form with a Manchester City documentary

by Seb Joseph
Brands in Culture

Why Brits get so excited about retailer John Lewis’ Christmas ads

by Seb Joseph
The Programmatic Marketer

How Nissan weaned itself off the click-through rate

by Seb Joseph
Retail Revolution

As Amazon moves into fashion, Asos tries to stay ahead in digital

by Seb Joseph
Transparency

Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists

by Seb Joseph
Transparency

Jaguar Land Rover wants to bring relevancy to its YouTube buys

by Seb Joseph
Agency Culture

What consulting firms have to solve to win at advertising

by Seb Joseph

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