Seb Joseph

Seb Joseph

The Programmatic Marketer

The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs
Navigating Economic Instability

A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry
Marketing on Platforms

AI makes its mark at Havas Media Group
Marketing on Platforms

TikTok discourse exposes need for U.S. federal privacy legislation
Marketing on Platforms

TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Marketing on Platforms

De todas las preocupaciones que los profesionales del marketing pueden (o no) tener sobre TikTok en este momento, el píxel no es una de ellas
Marketing on Platforms

Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
Gaming & Esports

‘The next level for us’: The New York Times eyes better retention for games in subscription drive
WTF Series

WTF is a data clean room?
Marketing on Platforms

Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
Beyond Ads

Lessons from marketers’ experience with generative AI
The Programmatic Publisher

Why publisher ad alliance Ozone is playing the long-game on ‘underweight’ advertising on premium editorial
Brands in Culture

How one health and wellness platform is trying to change the cultural narrative around female health

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