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Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
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Seb Joseph
Seb Joseph
Brands in Culture
‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race
Marketing
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
Life Beyond the Cookie
‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’
The Confessions
‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
The Programmatic Marketer
As ad tech surges, challenges remain — and not just from the coronavirus pandemic
Managing Through Crisis
Taking remuneration seriously: the time has come
Life Beyond the Cookie
The jig is up: The end of the identity workaround
The Programmatic Publisher
Cheatsheet: PubMatic plots path to growth as a public ad tech vendor
Media
‘Gain a connection of higher value’: Why average revenue per user stats could hold the key to mega sports franchises’ commercial future
Brands in Culture
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Marketing
‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare
Publishing in the Platform Era
‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
Brands in Culture
‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
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