Seb Joseph

Seb Joseph

The Programmatic Publisher

Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’
Marketing on Platforms

Las ganancias de Meta en Google sugieren el fin de la narrativa de crecimiento publicitario de la plataforma
Marketing on Platforms

Meta, Google earnings suggest RIP to the platform momentum narrative
The Programmatic Marketer

The ANA’s transparency crackdown has been mired by ad tech’s intricacies
The Programmatic Publisher

Why some of the largest publishers are breaking up with ad tech middlemen
Navigating Economic Instability

Los presupuestos de marketing se someten a un fuerte escrutinio al aumentar el riesgo de una desaceleración prolongada en 2023
Navigating Economic Instability

Marketing budgets fall under heavy scrutiny as risk of prolonged slowdown in 2023 rises
Life Beyond the Cookie

Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
Privacy

Frustration, hope and confusion amid industry’s search for TCF answers
Privacy

A medida que la regulación de privacidad de datos es más exhaustiva, los directores de marketing son más precavidos
Privacy

CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive
Privacy

Why regulators are still at odds over ad tech data privacy standards
Marketing on Platforms

El CEO de Ebiquity explica por qué los anunciantes frenan el gasto en el duopolio Google-Facebook

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