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Anthropic’s ad bill is soaring, according to IPO filing
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Seb Joseph
Seb Joseph
Media
Independent agencies poised to win larger advertisers amid media transparency fallout
Media
Amazon’s push to grow its ad business, in 4 charts
Media
Sign of what’s to come: Amazon is benefiting from the holiday ad rush
Marketing
L’Oreal Europe CMO: I’ll pay more for quality
Media
Burger King is testing dynamic outdoor ads to drive store visits
The Confessions
Consulting firms will ‘decimate’ ad agencies: Confessions of a marketing consultant
Media
Brands talk tough with YouTube, but aren’t likely to walk
Media
How Britvic is cracking down on ad fraud
Content & Commerce
‘It’s articles over car configurators’: BMW’s new site is more like a magazine
Media
The state of digital advertising strategies, in 4 charts
Marketing on Platforms
Hippeas preps e-commerce site to keep Amazon at arm’s length
The Creator Economy
How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy
Media
Inside Deutsche Telekom’s new media model
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