Ronan Shields

Ronan Shields

The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
Data Regulation

The ad industry pursues a global framework to navigate diverse privacy laws
Data & Privacy

Experts predict Apple will turn on Private Relay by default in iOS 16
Data & Privacy

Google’s Privacy Sandbox plans include separate vetting for third-party code
Data Regulation

Apple chief Tim Cook on ad tech, competition, and privacy laws
Data & Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do
Life Beyond the Cookie

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
Life Beyond the Cookie

Google plots further Privacy Sandbox trials but concerns still linger
Strategizing for the Future

Myth buster: Scrutinizing the fortunes of ad tech on the public markets
Marketing

‘The threat is hollow’: True transparency is some way off for scaled advertisers
Marketing

The 4A’s is telling its members how to crack down on unscrupulous ad tech players
The Programmatic Publisher

Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’
Marketing

Ad tech comes under the microscope as marketers evolve their media mix

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