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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
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Ronan Shields
Ronan Shields
AI Revenue Generation
Taboola expands DeeperDive into an ad network for AI apps and agents
16 hours ago
Digiday+ Ad Tech Briefing
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
16 hours ago
Marketing on Platforms
Agency AI pitches are starting to face harder questions
Member Exclusive
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Media Buying
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
The Programmatic Marketer
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
Member Exclusive
Ad Tech Briefing: Containerization moves from concept to competition
The Business of AI
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
Strategizing for the Future
After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
Member Exclusive
Ad Tech Briefing: Agencies reposition for the agentic era
Evolving Agencies
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
Member Exclusive
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
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