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‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
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Ronan Shields

Ronan Shields

Ronan Shields

  • AI Revenue Generation

    Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast

    1 hour ago
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    Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

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    Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

  • AI Revenue Generation

    The Rundown: Google expands AI Max as automation shifts upstream

  • The Programmatic Marketer

    WPP CFO says The Trade Desk operates in a smaller slice of the ad market

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    Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

  • Business of TV

    Pinterest debuts audience extension offering on CTV

  • Business of TV

    Meta eyes CTV expansion to fuel its next wave of ad growth

  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
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    Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

  • Strategizing for the Future

    Bauer Media Group slashes publishing headcount in company-wide restructure 

  • Navigating Economic Instability

    The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

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    Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

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    Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

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