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‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
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Ronan Shields
Ronan Shields
AI Revenue Generation
Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast
1 hour ago
Member Exclusive
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Member Exclusive
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
AI Revenue Generation
The Rundown: Google expands AI Max as automation shifts upstream
The Programmatic Marketer
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Member Exclusive
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
Business of TV
Pinterest debuts audience extension offering on CTV
Business of TV
Meta eyes CTV expansion to fuel its next wave of ad growth
Member Exclusive
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Strategizing for the Future
Bauer Media Group slashes publishing headcount in company-wide restructure
Navigating Economic Instability
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
Member Exclusive
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
Member Exclusive
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
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