Ronan Shields

Ronan Shields

Marketing on Platforms

Google’s latest privacy tool is also a useful feature to bolster ad performance
The Programmatic Publisher

The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
Member Exclusive

Case Study: How CPGs are preparing for the demise of third-party cookies
The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
Data & Privacy

The ad industry pursues a global framework to navigate diverse privacy laws
Data & Privacy

Experts predict Apple will turn on Private Relay by default in iOS 16
Data & Privacy

Google’s Privacy Sandbox plans include separate vetting for third-party code
Data & Privacy

Apple chief Tim Cook on ad tech, competition, and privacy laws
Data & Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do
Data & Privacy

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
Data & Privacy

Google plots further Privacy Sandbox trials but concerns still linger
Data & Privacy

Myth buster: Scrutinizing the fortunes of ad tech on the public markets
Marketing

‘The threat is hollow’: True transparency is some way off for scaled advertisers

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