Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential
Member Exclusive

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’
Future of Measurement

Vrity’s latest research sets out to prove values-based advertising can affect the bottom line
Brand Safety

Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media
Member Exclusive

Media Buying Briefing: Has artificial intelligence reached ubiquity across the media agency landscape?
Brands in Culture

The Rundown: Horizon Media’s latest report IDs trends brands need to embrace in 2022
Business of TV

LG’s ad unit to offer guarantees on outcomes with CTV ad buys
Member Exclusive

Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers
Marketing on Platforms

Tinuiti Report: Facebook still in hot demand with clients, despite Apple ATT hit
Brands in Culture

Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
Member Exclusive

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
Business of TV

Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV
Strategizing for the Future

‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth

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