Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
Member Exclusive

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
Business of TV

Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV
Strategizing for the Future

‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth
Member Exclusive

Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others
Evolving Agencies

‘Creating a loose federation’: Stagwell’s Jason Reid is buying pieces of the next agency holding company
Evolving Agencies

This performance media agency is winning business by applying old-school knowledge to new-school execution
Retail Revolution

Best Buy launches its own in-house media network
Member Exclusive

Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?
Member Exclusive

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth
Strategizing for the Future

The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
Evolving Agencies

Stagwell Media Network ‘pours gas on the fire’ of its OOH offering via new partnership with Talon Outdoor
Privacy

New research shows consumers’ concerns over data privacy sometimes clash with their actions

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