Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
Member Exclusive

Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
Member Exclusive

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Business of TV

‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch
Member Exclusive

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
Member Exclusive

Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
Member Exclusive

Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Member Exclusive

Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
Life Beyond the Cookie

Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
Member Exclusive

Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
Member Exclusive

Media Buying Briefing: When and why agencies buy themselves back from holding companies
Member Exclusive

Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’
Member Exclusive

Media Buying Briefing: Black-owned media companies step to the forefront of the upfront

<
1
…
32
33
34
35
>