Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Evolving Agencies

Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name
Evolving Agencies

Agencies, market thyselves! How independent shops are taking different routes to advertise their superpowers
Member Exclusive

Media Buying Briefing: WTF are barter agencies?
Future of Measurement

A Spanish ad company wants to standardize OOH traffic metrics using satellites
Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
Future of Measurement

‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
Evolving Agencies

Borrell Report: Local media’s post-lockdown spending spree powered a digital agency surge
Data & Privacy

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward
Evolving Agencies

Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media
Member Exclusive

Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
Member Exclusive

Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront
Brands in Culture

Horizon Media launches new behavioral science and economics practice under its WHY group
Member Exclusive

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there

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