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Michael Bürgi

Michael Bürgi

Michael Bürgi

  • first party data
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    Media Buying Briefing: ‘It’s hard to get off the crack of Facebook and Google’

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    Media Buying Briefing: Black-owned media companies step to the forefront of the upfront

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    Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives

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    Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

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    Media Buying Briefing: Why AI is steadily finding its place in agency land

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    Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business

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    Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

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    Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon

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    Media Buying Briefing: Is Super Bowl LV on third and long, trailing in the game?

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    Media Buying Briefing: Four trends that will shape the agency business in 2021

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