Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Subscriptions

What Norwegian publisher Aller Media has learned from its personalized paywall

5 hours ago by Lucinda Southern
Beyond Ads

‘We’re open for business’: BBC’s Upfronts demystifies its ad offering

by Lucinda Southern
Beyond Ads

How the BBC ties memory to branded content effectiveness

by Lucinda Southern
Video Anywhere

How sports platform Dazn uses data to add and retain subscribers

by Lucinda Southern
Duopoly

Conde Nast International’s Wolfgang Blau: ‘Europe seems to play defense’

by Lucinda Southern
Beyond Ads

Politico’s London Playbook email newsletter has 30,000 subscribers one year in

by Lucinda Southern
Member Exclusive

The Native Money Pit: The hidden costs of branded content

by Lucinda Southern
Publishing on Snapchat

Vogue launches a Spanish-language edition on Snapchat Discover

by Lucinda Southern
The Programmatic Publisher

How ITV is pushing into addressable TV advertising

by Lucinda Southern
Subscriptions

The Independent is the latest publisher to try paid memberships

by Lucinda Southern

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