Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Audio Anywhere

How BBC Stories experiments with audio to reach younger audiences

by Lucinda Southern
Subscriptions

How Swiss news publisher NZZ built a flexible paywall using machine learning

by Lucinda Southern
Video Anywhere

How UK producer ITN mines YouTube revenue from its royal family coverage

by Lucinda Southern
Publishing in the Platform Era

Flipboard strengthens its European footprint

by Lucinda Southern
Audio Anywhere

‘Escapism factor’: Bauer’s magazine titles get into podcasting

by Lucinda Southern
Video Anywhere

Hearst UK refocuses its on-site video strategy

by Lucinda Southern
Video Anywhere

Selling skillets: Tastemade is testing commerce and TV

by Lucinda Southern
Video Anywhere

‘You have no control over your own destiny’: Overheard at Digiday Video Summit Europe

by Lucinda Southern
Video Anywhere

How UK YouTube original series ‘Training Days’ built a following

by Lucinda Southern
Ad Blocking Wars

Don’t forget about ad blocking: Lost revenue to UK publishers rises to £630,000 a year

by Lucinda Southern

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