Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Subscriptions

To drive daily habits and customer retention, publishers turn to puzzles

by Lucinda Southern
Beyond Ads

‘We’re trying to move toward quality’: To diversify revenue, Dennis is expanding its lead generation division

by Lucinda Southern
Subscriptions

Norwegian tabloid VG has a team of 13 people creating content for younger readers

by Lucinda Southern
Publishing in the Platform Era

Inside comedy channel Dave’s TikTok strategy

by Lucinda Southern
Subscriptions

Publishers are growing audiences by producing less content

by Lucinda Southern
Beyond Ads

Publishers are broadening their climate change coverage with new products

by Lucinda Southern
Life Beyond the Cookie

Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

by Lucinda Southern
Audio Anywhere

MTV UK’s launching five podcast series tied to popular shows

by Lucinda Southern
The Programmatic Publisher

The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers

by Lucinda Southern
Life Beyond the Cookie

How publishers are planning for the end of the third-party cookie

by Lucinda Southern
Future of Work

‘Mutual trust and flexibility’: What it’s like to live and work in Scandinavia

by Lucinda Southern
Subscriptions

The Guardian is the latest old-line publisher to reach outside the business for a CEO

by Lucinda Southern
Ad Blocking Wars

Axel Springer pushes on in its legal fight against ad blocking

by Lucinda Southern

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