Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Beyond Ads

Men’s publishers try new approaches in the #MeToo era

by Lucinda Southern
Publishing on Facebook

‘No feedback and zero movement’: Facebook Watch’s international expansion is off to a rocky start

by Lucinda Southern
Subscriptions

‘You have to build communities’: Inside The Telegraph’s newsletter strategy

by Lucinda Southern
Video Anywhere

Copa90 is using 300 contributors for its World Cup coverage

by Lucinda Southern
Publishing in the Platform Era

People spend 11 minutes per day on Norwegian news aggregator app Sol

by Lucinda Southern
Content & Commerce

How Future music brand Louder is pushing into commerce

by Lucinda Southern
Subscriptions

How subscription publishers are trying to make paying for content a habit for young people

by Lucinda Southern
Publishing on Instagram

Cosmopolitan UK grew its Instagram followers by 31 percent last year

by Lucinda Southern
Video Anywhere

How Channel 4 is adapting its interactive ads to the big screen

by Lucinda Southern
Beyond Ads

How Vice tailors its agency work in Scandinavia

by Lucinda Southern

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