Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Future of Work

‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
Media

‘Bullish that it will be higher’: Bloomberg Media Studios has grown revenue 30% year-on-year
Subscriptions

‘It’s on the writers’: How The Correspondent drives interaction between members and its journalists
Future of Work

3D escape rooms, 1980’s-themed murder mysteries: Companies invest in virtual retreats
Beyond Ads

‘Demonstrate how attention metrics drive long-term outcomes’: How The Telegraph proves its ads work
Publishing in the Platform Era

‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness
Future of Work

‘You’re never putting this remote genie back in the bottle’: How GitLab’s head of remote Darren Murph spends his day
Publishing in the Platform Era

‘Quite cynical’: Publishers leery about Google’s $1 billion news licensing pot
Publishing in the Platform Era

‘Direct, inclusive and diverse’: Future’s latest female-focused title eyes U.S. audiences
Subscriptions

‘A good job of retaining’: Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows
Future of Work

‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week
Going Global

Election-focused products charge U.S. growth at The Economist
Audio Anywhere

‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform

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