Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Publishing in the Platform Era

London calling: Reddit revs up its pitch for UK ad buyers

by Lucinda Southern
Audio Anywhere

The Telegraph expands its daily audio briefings to outlets beyond WhatsApp

by Lucinda Southern
Audio Anywhere

Click farms and buying traffic trickle into podcasts

by Lucinda Southern
Going Global

How Minute Media plans to expand The Players’ Tribune

by Lucinda Southern
Publishing in the Platform Era

How social media is powering The Economist’s subscription growth

by Lucinda Southern
Beyond Ads

Swedish publisher Bonnier News closes innovation hub

by Lucinda Southern
The Programmatic Publisher

As brand-safety strategies get smarter, whitelists remain a headache for publishers

by Lucinda Southern
The Programmatic Publisher

Keyword block lists still cause headaches for publishers

by Lucinda Southern
The Programmatic Publisher

The Telegraph is moving beyond clicks to convince marketers its ads work

by Lucinda Southern
Life Beyond the Cookie

WTF is federated learning

by Lucinda Southern
Life Beyond the Cookie

As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

by Lucinda Southern
Life Beyond the Cookie

‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future

by Lucinda Southern
The Programmatic Publisher

Impacts of Apple’s latest privacy update thwarting ‘link decoration’

by Lucinda Southern

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