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As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
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Lucinda Southern

Lucinda Southern

Lucinda Southern

  • The Programmatic Publisher

    ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

  • The Programmatic Publisher

    As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

  • Stylist
    The Programmatic Publisher

    Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times

  • building a robot
    Life Beyond the Cookie

    ‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data

  • resistance
    Equality and Opportunity

    ‘It’s just a whitewash’: Coronavirus worsening the struggle of young minorities trying to enter the media workforce

  • Life Beyond the Cookie

    Publishers see digital events as a new route to audience data

  • Media

    Engagement over revenue: How The New York Times has reoriented its events internationally

  • Equality and Opportunity

    ‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking

  • Subscriptions

    ‘Churn and burn’: Publishers are prioritizing subscription volume over immediate revenue

  • The Programmatic Publisher

    New Google ‘confirmed clicks’ plan could depress publisher revenue

  • Future of Work

    ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs

  • Media

    How BBC Global News has adapted to remote reporting

  • Beyond Ads

    How Channel4 is expanding its in-house content agency

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