Lucinda Southern

Lucinda Southern

The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue
The Programmatic Publisher

Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times
Data & Privacy

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data
Managing Through Crisis

‘It’s just a whitewash’: Coronavirus worsening the struggle of young minorities trying to enter the media workforce
Data & Privacy

Publishers see digital events as a new route to audience data
Media

Engagement over revenue: How The New York Times has reoriented its events internationally
Brands in Culture

‘Time to put their money where their mouth is’: Minority community publishers hurt worse by keyword blocking
Media Product Strategies

‘Churn and burn’: Publishers are prioritizing subscription volume over immediate revenue
The Programmatic Publisher

New Google ‘confirmed clicks’ plan could depress publisher revenue
Work Life

‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs
Media

How BBC Global News has adapted to remote reporting
Media Product Strategies

How Channel4 is expanding its in-house content agency

<
1
2
3
4
5
…
49
>