Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

The GDPR Impact

How tech publisher Future is getting 95 percent of its audience to consent to ad tracking

by Lucinda Southern
Member Exclusive

Publishers give micropayments a new look to appeal to casual readers

by Lucinda Southern
Video Anywhere

What Schibsted tabloid VGTV learned from testing six-second ads

by Lucinda Southern
Video Anywhere

Boiler Room expands beyond music streaming to culture and politics with new video push

by Lucinda Southern
Marketing on Instagram

‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram

by Lucinda Southern
Fake News

‘Before, it was a black box’: Platforms report how they delete illegal content in Germany

by Lucinda Southern
Beyond Ads

The Financial Times creates audience mapping tool to boost repeat ad sales

by Lucinda Southern
Modern Newsroom

Reuters new app focuses on total time spent

by Lucinda Southern
Member Exclusive

‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory

by Lucinda Southern
Ad Blocking Wars

Coalition for Better Ads experiences European growing pains

by Lucinda Southern

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