Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Content & Commerce

How Hearst UK’s e-commerce revenue grew 322% during the second quarter
Publishing in the Platform Era

‘It’s less dire than it seemed to be’: How The Wall Street Journal’s digital ads business has weathered the downturn
Media

‘Lots of halo effects’: The Financial Times’ virtual lifestyle festival pivots focus to U.S., global audience
Future of Work

‘Safe-space’ signs and which direction to face: At 30% capacity, how News UK is returning to the office
Life Beyond the Cookie

‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape
Media

‘You have to innovate on the value’: The disparate state of virtual event ticketing
Media

‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
Beyond Ads

‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Content & Commerce

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice
Media

Investments in journalism, algorithms has Axel Springer’s five-year-old aggregator app Upday up over 30% in ad revenue
Media

‘The audience is still there’: How U.K. sports outlets pivoted to branded content, social video to keep fans engaged as seasons were delayed
Media

The ‘microaggression maze’: How minority mentorship is taking a hit during coronavirus
Life Beyond the Cookie

Inside The New York Times’ first-party data play

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