Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Subscriptions

In the pivot to paid, publishers fear the churn spiral

by Lucinda Southern
Video Anywhere

Why Minute Media has branched out into esports

by Lucinda Southern
Content & Commerce

Inside the Evening Standard’s commerce play, Go London

by Lucinda Southern
Video Anywhere

News UK’s The Sun saw video views increase 60 percent after shifting to more original content

by Lucinda Southern
Subscriptions

Portugal’s top publishers band together to get users to register and pool data

by Lucinda Southern
Subscriptions

How The Economist’s new app tries to keep people from unsubscribing

by Lucinda Southern
Subscriptions

French daily Liberation has 1,000 subscribers to its kid-focused edition

by Lucinda Southern
Modern Newsroom

How The Economist uses its 12-person data journalism team to drive subscriptions

by Lucinda Southern
Publishing on Facebook

Publishers are finding (modest) success with Facebook groups

by Lucinda Southern
Going Global

How Vogue is shifting its global Instagram strategy

by Lucinda Southern

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