Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Beyond Ads

In the UK, BuzzFeed pins commercial plans on commerce and video

by Lucinda Southern
Subscriptions

Why The Wall Street Journal limited commenting to paying subscribers

by Lucinda Southern
Content & Commerce

‘A lust for product and brand’: Streetwear publisher Highsnobiety is now selling Prada

by Lucinda Southern
Publishing in the Platform Era

Bloomberg’s TicToc plans to launch on OTT streaming services this year

by Lucinda Southern
Subscriptions

How Swedish newspaper Dagens Nyheter halved subscriber churn in 2 years

by Lucinda Southern
Beyond Ads

Readers spend 5 minutes on The Financial Times’ luxury title

by Lucinda Southern
Subscriptions

Sweden’s MittMedia increases subscriber conversions by 20% with a ‘time wall’

by Lucinda Southern
Subscriptions

Incognito no more: Publishers close loopholes as paywall blockers emerge

by Lucinda Southern
Publishing in the Platform Era

Dazed branches from fashion and youth culture into science and tech

by Lucinda Southern
Ad Blocking Wars

Ad-blocking growth is ‘contained’ but UK publishers lose nearly £1 million a year

by Lucinda Southern
The Programmatic Publisher

How Dennis Publishing’s affiliate business boosts its ads performance

by Lucinda Southern
Modern Newsroom

Publishers tinker with onboarding processes to better attract and retain staff

by Lucinda Southern
Publishing in the Platform Era

Schibsted becomes latest publisher to back Spotify’s feud with Apple

by Lucinda Southern

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