Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Video Anywhere

On track to reach $10m, youth-focused video publisher Kyra TV diversifies into talent management

by Lucinda Southern
Internal Organization

Insider reorganizes under three divisions, two brands

by Lucinda Southern
The Programmatic Publisher

‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance

by Lucinda Southern
Beyond Ads

How publishers navigate ‘bullshit briefs’ from agencies

by Lucinda Southern
Subscriptions

How The Times of London increased digital subscribers 19% in a year

by Lucinda Southern
Beyond Ads

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

by Lucinda Southern
Duopoly

‘The status quo is not good enough’: UK tightens regulation around video sharing

by Lucinda Southern
Subscriptions

To increase retention, The Financial Times is using newsletter polls

by Lucinda Southern
Video Anywhere

Joe Media to debut 8 long-form shows in 2019

by Lucinda Southern
Publishing in the Platform Era

‘The risk is so low as an advertiser’: Some publishers are making more money from Apple News

by Lucinda Southern
Beyond Ads

‘The key word is focus’: How The Stylist Group grew digital ad revenue 72%

by Lucinda Southern
Video Anywhere

Viacom is making a play for ad-supported streaming video

by Lucinda Southern
Video Anywhere

Six months in, sports app Otro pivots away from subscriptions

by Lucinda Southern

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