Lucinda Southern

UK Senior Writer/Reporter

lucinda@digiday.com

Publishing in the Platform Era

Antidote to extremist headlines: Johnston Press news title The i Paper finds new readers

by Lucinda Southern
Beyond Ads

Inside Immediate Media’s BBC Good Food acquisition

by Lucinda Southern
Subscriptions

‘2018 is the retention year’: How publishers are managing subscriber churn

by Lucinda Southern
Publishing on Facebook

Facebook extends Watch and mid-roll beyond the U.S.

by Lucinda Southern
Going Global

Viacom sets up international hubs to pump out short-form content

by Lucinda Southern
Video Anywhere

How the BBC is getting people to watch short-form video

by Lucinda Southern
Beyond Ads

‘Ad revenue alone feels like a broken model’: Vice’s Noisey plans Nordic music festival

by Lucinda Southern
Publishing on Instagram

Lifestyle publisher Stylist quits IGTV in favor of Apple News

by Lucinda Southern
Subscriptions

‘The duopoly are middlemen’: How publishers are building sustainable subscription models

by Lucinda Southern
Video Anywhere

Sky Media turns to YouTube show to drive non-TV viewers

by Lucinda Southern

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