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S4 Capital trades billable hours for outputs as AI redraws agency economics
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Kristina Monllos
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The Creator Economy
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
Marketing on Platforms
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
Member Exclusive
‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Retail Revolution
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
The Confessions
‘Almost as if racism can be forgiven’: Confessions of a Black creative calling out a willful legacy of oppression at agencies
Agency Culture
‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent
Equality and Opportunity
‘Long road ahead’: Ad agencies are releasing diversity data — and admitting their shortcomings
Member Exclusive
‘D&I execs should report to the CEO’: As agencies examine diversity, execs point to the current limits of the chief diversity officer
Equality and Opportunity
As agencies recognize Juneteenth, Black employees say commitment to change has to go beyond a day off
Marketing on Platforms
‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending
Marketing
‘Christmas came early’: For some direct-to-consumer brands spending more on ads during Q2 proved opportune
Member Exclusive
‘Never given a clear path forward’: Black employees say it’s hard to get to middle management at agencies
Equality and Opportunity
‘Silence is tantamount to complicity’: Why R/GA’s Twitter account is calling out police brutality and systemic racism
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