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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Kristina Monllos
Kristina Monllos
Marketing
Why brands are using in-house agencies for Super Bowl work
Member Exclusive
The Rundown: In an age of consolidation, agency brand names make a comeback
The Creator Economy
‘Definitely a concern’: Influencer fraud is on the rise again on Instagram
Future of Work
‘Sense of urgency’: Ad agencies are now offering more mental health and wellness benefits to employees
Agency Culture
‘Extreme flying’: How DDB CEO Wendy Clark stays sane while on a plane every week
Brands in Culture
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy
Marketing on Platforms
‘Don’t set it and forget it’: Artificial intelligence’s role in media buying is taking shape
Marketing
‘A huge advantage’: Inside Policygenius’s in-house agency team
The Confessions
‘It decimated my career’: Confessions of a freelance producer on the effects of reporting harassment
Marketing
How Mountain Dew used a ‘fan engagement team’ to create a Mountain Dew body wash
Member Exclusive
The Rundown: Marketer FOMO is on full display at CES
The Confessions
‘It’s too unstable. There’s no business model.’: Confessions of an agency HR exec
Retail Revolution
What ad buyers want from Walmart: more transparency, more control
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