Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Canon vuelve a la publicidad en televisión después de casi una década
Marketing

Canon returns to TV advertising after nearly a decade
Marketing on Platforms

La mujer que hace que TikTok funcione para las agencias creativas
Marketing on Platforms

The woman behind making TikTok tick for creative agencies
Member Exclusive

Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings
Marketing on Platforms

Las capacidades de respuesta directa de TikTok aun no resuenan entre los expertos en marketing de resultados
Experimental Channels

Shake Shack se impulsa con BeReal para ser auténtico y atender a su creciente base de usuarios
Marketing on Platforms

TikTok’s direct response capabilities don’t resonate with performance marketers — yet
Experimental Channels

Inside Shake Shack’s push to BeReal and cater to its surging user base
Marketing on Platforms

Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
Digiday @ Advertising Week

Advertising Week Briefing: Economic uncertainty proves to be the ‘big elephant in the room’
Experimental Channels

Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Experimental Channels

Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z

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