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Kimeko McCoy
Kimeko McCoy
Marketing
‘Starting to think more in a brand building way’: How DTC brand Adore Me is diversifying its media mix
Evolving Agencies
‘That weight is very heavy’: Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises
Marketing on Platforms
‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers
Agency Culture
How a Black, female-founded agency is creating space for more than straight, white men
Content & Commerce
‘We looked to digital’: How a regional grocery chain is using Facebook live shopping to get in front of more online shoppers
Marketing
Predictions versus realities: Digiday takes a look back at 2021
Marketing on Platforms
‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video
Agency Culture
‘This is our time to dance’: How agencies are celebrating the holidays in a new wave of the pandemic
Agency Culture
Those with painful menstrual cycles find solace in seeking private relief while working from home
Agency Culture
‘We need to get past talking about pronouns in bathrooms’: How Publicis Groupe is making a more gender-inclusive workplace
Marketing on Platforms
How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok
Marketing on Platforms
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Marketing
‘A historic push for the brand’: How Vivid Seats is using video to diversify its media mix
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