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Retail Revolution
‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search
Agency Culture
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Future of Work
‘Paid family leave is exacerbating the gender pay gap’: Nearly 500 companies pledge transparency around paid parental leave as talent war looms
Marketing
‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie
Marketing
‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads
Marketing
‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video
Brands in Culture
‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
Experimental Channels
Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
Experimental Channels
‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
Going Global
How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership
Equality and Opportunity
‘People are over-mentored, under-sponsored’: Merkle’s global chief equity officer sounds off on ‘DE&I industrial complex’
Marketing on Platforms
‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
Member Exclusive
Case Study: How Redbox is using its physical retail box to reach digital users
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