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Google’s ad tech empire rests on how well it can make these key arguments
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Kayleigh Barber
Kayleigh Barber
Media
Down 30% in ad revenue, G/O Media weathers the storm with a new CRO
Member Exclusive
How Noble People is taking action and managing employees during a time of crisis
Beyond Ads
‘Less tangible for brands’: Marketers pull back from Pride Month sponsorships
The New Normal
‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
Media
How Pop-Up Magazine pivoted from events to video
Member Exclusive
How BuzzFeed is forging direct relationships with retailers
Beyond Ads
How PopSugar is benefitting from the at-home fitness boom
Member Exclusive
How Anheuser-Busch adapted its ad messaging
Subscriptions
‘We need you to fill the gap’: Publishers are making a hard sell for subscriptions
The New Normal
Boston Globe Media sees ads slump 30% but subs increase by 35%
Media
Deep Dive: Future of TV
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How the Washington Post is preparing for the end of the third-party cookie
The New Normal
With ad revenue down 20%, Barstool adapts its strategy — and focuses on ‘singles and doubles’ in ad deals
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