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Ilyse Liffreing
Ilyse Liffreing
The Confessions
Confessions of a fashion marketer: Amazon’s hurting brands
Brands in Culture
Experts: Facebook’s Russia disclosure unlikely to hurt its brand
Retail Media Rewritten
How Palladio Beauty grows its e-commerce business while curbing its reliance on Amazon
Marketing on Platforms
Excedrin is using virtual reality to show what having migraines are like
Evolving Agencies
Seeping sewage and malfunctioning elevators: Agencies reveal their real-life nightmare pitches
Retail Media Rewritten
How Westfield is combating the Amazon threat with digital upgrades at its malls
Brands in Culture
Heineken is betting on soccer in the US to reach multicultural millennials
Evolving Agencies
The inventive ways agencies are helping brainstorm for the fall
Brands in Culture
Hyatt deliberated scrapping its new branded-content work after Charlottesville riots
Brands in Culture
Inside the growth of Coca-Cola’s music TV show in Africa
Retail Media Rewritten
The Amazon effect echoes across the industry
Marketing on Platforms
Faced with retail apocalypse, department stores focus on beauty and off-price outlets
Marketing on Platforms
Orajel wants to educate young parents about oral hygiene
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