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Ad tech’s economy depends on float — and it’s getting pricier to keep it moving
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‘Brand safety is hurting revenues’: Insights from the Digiday Programmatic Media Summit
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The Financial Times is using game mechanics to lower subscriber churn
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Video Briefing: The pros and cons of a digital media merger
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Social listening isn’t enough: Why brands need social understanding
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The Economist CEO is leaving in latest executive departure
Future of TV
Complex’s food vertical gets 85 percent of its revenue outside of ads
Marketing on Platforms
‘It’s been getting worse’: Ad buyers find Facebook’s ads manager breaks during busy Thanksgiving period
Marketing
DTC brand Parachute plans to have 20 retail stores by 2020
Retail Revolution
‘It’s a channel from China’: How marketplace app Wish competes with Amazon and eBay
Media
How European regulators are targeting Google’s search dominance
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Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Retail Revolution
How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue
Publishing in the Platform Era
‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem
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