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OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
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Future of TV
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Marketing
Retail Briefing: The North Face takes a stab at a ‘retail lab’
Marketing
Walmart rolls out a virtual ‘toy lab’ to demo new holiday toy product lineup
Publishing in the Platform Era
‘Less than a McDonald’s happy meal’: Facebook’s video ad breaks aren’t working for creators
Marketing
Office Depot is using its stores as co-working spaces
Retail Media Rewritten
How Macy’s ‘vendor direct’ model helps it compete against Amazon and eBay
Future of TV
Facebook is making a big marketing push for Portal — on TV
Marketing
By 2020, Bayer will take all of its digital media buying in-house
Member Exclusive
How Nike is using its new New York store to drive memberships
Retail Media Rewritten
Why online furniture brand Apt2B increased monthly ad spend from $2,000 to $25,000
Member Exclusive
Pitch deck: How Roku’s sells its OTT ad ambitions
Media Product Strategies
‘It’s a relationship’: Why Quartz is leaning on community for its first membership product
Marketing
Inside Sony Music’s in-house creative agency
Media Product Strategies
From hard paywalls to meters to dynamic paywalls: Why New York Media is taking a flexible approach to subscriptions
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