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Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
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Samsung is working with banks to roll out retail pop-ups
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How Code and Theory stays publishers’ favorite design firm
Brands in Culture
Copyranter: How to write a great ad headline
Marketing on Platforms
How Wonderful Pistachios’ new football-focused campaign is evolving the brand’s social strategy
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Amazon grows its Transparency program to fight counterfeits
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Crunch Fitness is banking on the vanity of its members to generate real-time marketing
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How Refinery29 is growing branded events in Europe
The Programmatic Publisher
The GDPR will help or hurt publishers, depending on who you ask
Marketing on Platforms
How Russian trolls can slip ads past Facebook
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Publishers obsess about user experience, but worry about giving up revenue
Publishing in the Platform Era
Bleacher Report’s House of Highlights gets 400 million monthly views — and famous fans — on Instagram
Publishing in the Platform Era
How The Economist shifted its Line strategy to grow to nearly 1 million followers
Publishing in the Platform Era
Axel Springer now has 13 million users for its Upday news app
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