Banks may soon be experimenting with a new way to engage with customers: retail pop-ups.
Samsung’s head of sales for financial services, Reginald Jones, told Tearsheet that the company is in talks with its financial services customers about rolling out retail pop-ups “sooner than in a year.”
Those could be in a variety of formats, he said: a bus promoting a certain bank that drives a number of customers to an NFL game; a university campus presence where banks look to attract customers as they become of banking age; a shopping center that normally just has ATMs where banks could roll up for a weekend service to attract these potential new customers. Samsung, the consumer electronics giant, provides the devices that change how bank employees conduct business — to better influence the customer outcome.
“Pop-ups become interesting when you track your financial customers through their life stages and they start to need more sophisticated planning and products,” Jones said. As young people move up their professional ladder or get married, for example, their financial needs change and beyond basic checking and credit accounts they may also need car loans, home loans or small business loans.
“Millennials are a really attractive customer group for banks because they represent more complicated solutions from the banks, which generally have a higher margin. How do you get in front of them? Maybe one brick-and-mortar isn’t the best way, but you could have a flexible network where you’ve got a flagship brick-and-mortar location, a specialty center and a mobile pop-up center like a roving reporter, moving around as needed,” he added.
-
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.
-
As its future hangs in the balance, TikTok tries to keep advertisers on its side
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.
-
With podcast advertising maturing, more mainstream brands want in on growth
Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say.
-
SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
-
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
-
When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
