Antoinette Siu

Antoinette Siu

Marketing on Platforms

Influential partners with Adomni to push creator content beyond social media to digital OOH
Business of TV

Study finds open programmatic CTV ad spend slows for the first time in years
Strategizing for the Future

How influencer agency Billion Dollar Boy is using AI to change discovery in that space
Evolving Agencies

How much content is too much? Agencies are starting to ask that question
Experimental Channels

Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Privacy

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Member Exclusive

Media Buying Briefing: What if ChatGPT could replace a media planner?
Retail Revolution

How retail media is creating a ‘Bermuda Triangle’ relationship between retailers, marketers and media agencies
The Creator Economy

How media agencies are tightening brand safety and transparency measures as influencers tap AI
Strategizing for the Future

Why Publicis Sapient’s CMO is mandating that teams use generative AI
Content & Commerce

Video commerce platform Firework tests generative AI with The Fresh Market
Content & Commerce

Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
The Commerce Media Era

How live shopping is shaping the future of retail

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