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Antoinette Siu
Antoinette Siu
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Member Exclusive
Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
Experimental Channels
At CES 2023, agencies outline progress and potential around the metaverse, podcasting and sustainability
Beyond Ads
CES 2023 brings focus to clean rooms and attention metrics at the C Space
The 2023 Notebook
Las agencias prevén apostar por TikTok, entre otras plataformas, en 2023
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
Experimental Channels
How agencies approached the metaverse in 2022, and what potential it holds for 2023
Member Exclusive
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
Strategizing for the Future
Lo que la investigación conductual de Accenture Song nos dice sobre fidelidad de marca y Web3 en 2023
Strategizing for the Future
What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
Navigating Economic Instability
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
Evolving Agencies
A medida que crece el marketing de influencers, marcas y agencias experimentan con nuevas herramientas de contenidos
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