Evolving Agencies
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Media Buying Briefing: Exploring the many ways creative and media are coming back together
January 22, 2024 • 7 min read -
How one independent agency has watched the industry evolve over the last decade
January 15, 2024 • 3 min read -
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023 • 5 min read -
As attention grows up, agency rebundling is one unintended result
December 14, 2023 • 3 min read -
UM and Magna undergo multiple rounds of layoffs amid client losses
December 4, 2023 • 4 min read -
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
November 22, 2023 • 3 min read -
How Media.Monks turned in-housing a client into a specialty service
November 15, 2023 • 3 min read -
Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
November 9, 2023 • 4 min read -
GroupM is in the trough of the business cycle — when will it reach the crest again?
November 6, 2023 • 7 min read -
Why media agencies remain the cornerstone of holding group profitability
October 31, 2023 • 6 min read -
Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
October 30, 2023 • 7 min read