Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Facebook food channel Twisted is launching a pop-up bar with social-inspired cocktails
September 27, 2018 • 3 min read -
The Telegraph uses biometrics to boost branded content business
September 25, 2018 • 3 min read -
Gannett is putting a local spin on the publisher-as-agency model
September 10, 2018 • 3 min read -
How Glamour UK is using product sampling to drive branded content revenue
September 10, 2018 • 3 min read -
How The Guardian overhauled its content studio to make it more efficient
September 5, 2018 • 5 min read -
‘Ad revenue alone feels like a broken model’: Vice’s Noisey plans Nordic music festival
August 23, 2018 • 3 min read -
Homebrew’s Hunter Walk: Brand safety concerns can be overblown
August 21, 2018 • 3 min read -
The Financial Times creates audience mapping tool to boost repeat ad sales
August 1, 2018 • 3 min read -
Mindbodygreen’s Jason and Colleen Wachob on the business of wellness
July 24, 2018 • 3 min read