Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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With scrapped events mounting, publishers find a key revenue diversification avenue blocked
March 12, 2020 • 4 min read -
With ‘The Experience Report,’ WSJ is launching a new vertical underwritten by SAP
February 24, 2020 • 4 min read -
‘We’re trying to move toward quality’: To diversify revenue, Dennis is expanding its lead generation division
February 12, 2020 • 4 min read -
How Famous Birthdays is building a growing media company on the back of programmatic ads
January 30, 2020 • 3 min read -
Publishers are broadening their climate change coverage with new products
January 30, 2020 • 3 min read -
‘It’s about whether it will scale’: Publishers take a wait-and-see approach to Scroll
January 29, 2020 • 4 min read -
Newspapers chase philanthropic grants to fill coverage gaps
January 24, 2020 • 5 min read -
Betches Media created an interactive quiz game to cash in on its audience’s crush on ‘The Bachelor’
January 15, 2020 • 4 min read -
The anti-predictions: What won’t happen in media and marketing in 2020
December 31, 2019 • 9 min read -
Time’s new invite-only membership program will cost up to $20,000 a year
December 18, 2019 • 4 min read