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‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content

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Digiday+ Marketing Briefing

The Marketing Briefing covered the latest in marketing for Digiday+ members.

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Marketing Briefing: Ad buyers say TikTok’s growth has led to issues with ad reps

August 16, 2022
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Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

August 9, 2022
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Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty

July 26, 2022
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Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’

July 19, 2022
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Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

June 14, 2022
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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

June 7, 2022
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Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content

May 24, 2022
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Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing

May 17, 2022
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Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

May 10, 2022
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Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

May 3, 2022
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Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover

April 26, 2022
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Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves

April 19, 2022
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Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce

April 12, 2022

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