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CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

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Digiday+ Marketing Briefing

The Marketing Briefing covered the latest in marketing for Digiday+ members.

Member Exclusive

Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

April 5, 2022
Member Exclusive

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

March 29, 2022
Member Exclusive

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space

March 22, 2022
Member Exclusive

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

March 15, 2022
Member Exclusive

Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world

March 8, 2022
Member Exclusive

Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine

March 1, 2022
Member Exclusive

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

February 22, 2022
Member Exclusive

Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising

February 8, 2022
Member Exclusive

Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

February 1, 2022
Member Exclusive

Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts

January 25, 2022
Member Exclusive

Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year

January 18, 2022
Member Exclusive

Marketing Briefing: ‘With empathy and agility’: How marketers are dealing with Omicron disruptions and delays

January 11, 2022
Member Exclusive

Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant

January 4, 2022

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