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Digiday+ Marketing Briefing
The Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
April 11, 2023
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
April 4, 2023
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
March 28, 2023
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
March 21, 2023
Member Exclusive
Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks
March 14, 2023
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
Member Exclusive
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
February 28, 2023
Member Exclusive
Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now
February 21, 2023
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
February 14, 2023
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
Member Exclusive
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
January 31, 2023
Member Exclusive
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
January 24, 2023
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
January 17, 2023
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