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Digiday+ Marketing Briefing

The Marketing Briefing covered the latest in marketing for Digiday+ members.

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Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

April 11, 2023
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Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend

April 4, 2023
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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

March 28, 2023
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Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

March 21, 2023
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Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks

March 14, 2023
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Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

March 7, 2023
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Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half

February 28, 2023
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Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

February 21, 2023
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Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

February 14, 2023
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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
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Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning

January 31, 2023
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Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days

January 24, 2023
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Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

January 17, 2023

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