Digiday+ Marketing Briefing
The Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
April 23, 2024 • 7 min read
Featured
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024 • 6 min read
Marketing Briefing: What will the top marketing trends in 2024 be?
January 2, 2024 • 8 min read
Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
December 19, 2023 • 8 min read
-
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024 • 6 min read -
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024 • 8 min read -
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024 • 6 min read -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024 • 7 min read -
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024 • 8 min read -
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024 • 6 min read -
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024 • 6 min read