Digiday+ Future of Marketing Briefing

Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers

As creator marketing budgets grow, so do questions about what agencies are taking.

Related Coverage

• Marketers move to bring transparency to creator and influencer fees
• From brand deals to equity deals: creators want a stake, not just a fee
• Transparency is fueling a surge in creators’ sponsorship rates