Digiday+ Future of Marketing Briefing

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Related Coverage

• Future of Marketing Briefing: The mental gymnastics of principal media
• In Q1, marketers pivot to spending backed by AI and measurement
• Marketers strain to juggle media budgets, AI and high expectations from CEOs