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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2376
Results for ‘tiktok’
Publishing in the Platform Era
Inside NowThis’s restrained TikTok content strategy
March 11, 2020
Member Exclusive
Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity
March 29, 2021
Digiday+ Future of TV Briefing
Future of TV Briefing: How programmatic is playing a role for advertisers dealing with a tight CTV ad market
August 11, 2021
Marketing on Platforms
‘TikTok has taken over our lives’: What happens when a beauty product goes viral
March 10, 2020
Brands in Culture
How China’s swift recovery boosted it to fashion capital status
December 28, 2020
Marketing on Platforms
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
November 25, 2020
Brands in Culture
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
November 13, 2020
Member Exclusive
‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront
September 30, 2020
Member Exclusive
Media Buying Summit Recap: agencies strategize around data, diversification and diversity
March 17, 2021
Member Exclusive
Media Briefing: How the pandemic did — and didn’t — change the media industry
March 11, 2021
Media
Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era
November 17, 2020
Member Exclusive
After a rough start, Quibi faces a challenge: How to promote its shows
May 20, 2020
Member Exclusive
How Crocs is keeping its marketing strategy active on social
June 17, 2020
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