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2793
Results for ‘tiktok’
Member Exclusive
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
May 11, 2023
Marketing on Platforms
Adidas busca anotar goles en redes sociales con su estrategia de marketing de cara al Mundial de Qatar
September 22, 2022
Member Exclusive
Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
June 20, 2022
Brands in Culture
Con el aumento de las demandas por publicidad engañosa, las marcas se arriesgan a dañar su imagen a largo plazo
February 24, 2023
Marketing on Platforms
How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
October 28, 2021
Member Exclusive
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
June 7, 2022
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
October 18, 2022
The Creator Economy
Why this startup dining app is spending all of its marketing dollars with influencers
May 30, 2022
Sponsored
Brand safety technology hasn’t changed in five years, but it’s due for a shake-up
April 12, 2022
Audio Anywhere
Q&A: How Vox Media’s branded content studio is working to integrate its podcast ad capabilities post-merger
May 25, 2022
Marketing on Platforms
‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
February 9, 2022
Business of TV
GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
July 5, 2022
Member Exclusive
Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences
February 16, 2023
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