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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Results for ‘tiktok’
Marketing on Platforms
‘A symbiotic relationship’: Why social media platforms are getting in front of the growing creator economy
June 16, 2021
Member Exclusive
Future of TV Briefing: Publishers reassess revenue options for short-form shows post-YouTube Originals
February 16, 2022
Member Exclusive
Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
April 26, 2022
Digiday @ Cannes
Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
June 22, 2022
Member Exclusive
Future of TV Briefing: How major streamers are stepping up the fight for subscribers
October 6, 2021
Content & Commerce
‘We looked to digital’: How a regional grocery chain is using Facebook live shopping to get in front of more online shoppers
January 5, 2022
Member Exclusive
Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl
September 9, 2021
Gaming & Esports
‘Beauty is a brand new space’: OPI teams up with Xbox for global nail polish collab
January 4, 2022
Beyond Ads
‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business
November 16, 2021
Content & Commerce
How eos skincare rode a TikTok trend to sales increases
April 16, 2021
Equality and Opportunity
‘Not just Black history. American history’: How publishers are using Black History Month to cover the past that isn’t being taught in schools
February 15, 2022
Business of TV
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
May 7, 2021
Content & Commerce
How brands are using TikTok as a channel for customer service and product feedback
March 16, 2021
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