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2304 Results for ‘tiktok’

Member Exclusive

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory

January 27, 2021
Member Exclusive

Media Buying Briefing: Why AI is steadily finding its place in agency land

February 15, 2021
Member Exclusive

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

October 11, 2020
Marketing on Platforms

‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott

July 29, 2020
Publishing in the Platform Era

With no games, sports publishers turn to user-generated content

April 27, 2020
Beyond Ads

‘Not a simple adjacency strategy’: How Group Nine is selling advertisers on bigger and longer editorial deals

August 21, 2020
Member Exclusive

Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market’s radar

May 12, 2021
Marketing on Platforms

Ad buyers to TikTok: Make it easier to buy ads

November 18, 2019
Member Exclusive

Future of TV Briefing: This year’s upfront is set for a streaming showdown

March 31, 2021
Member Exclusive

The Rundown: Video metrics will never be totally reliable

January 15, 2020
Marketing on Platforms

Facebook says Apple’s forthcoming privacy moves will throttle publisher revenue on its Audience Network

August 26, 2020
Member Exclusive

‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder

August 10, 2020
Retail Revolution

‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend

September 9, 2020

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