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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Results for ‘tiktok’
Publishing in the Platform Era
How El Dodo’s Facebook and YouTube strategy led to profitability in three years
August 16, 2021
Marketing on Platforms
‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video
December 28, 2021
Marketing
Why Dr Teal’s is using connected TV to beef up its media mix
February 4, 2022
Member Exclusive
Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school season
July 20, 2021
Publishing in the Platform Era
TikTok-native publishers look to expand business on other platforms after building audiences
April 19, 2021
Sponsored
Report: How brands are using TikTok as a growth channel
May 10, 2021
Member Exclusive
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
November 30, 2021
Work Life
How job seekers are standing out and staying top of mind during virtual job interviews
July 30, 2021
Member Exclusive
Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions
October 19, 2021
Marketing on Platforms
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
April 19, 2021
Member Exclusive
Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream
March 9, 2022
Member Exclusive
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
October 4, 2021
Member Exclusive
Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021
November 17, 2021
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