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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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    2682 Results for ‘tiktok’
  • Gaming & Esports

    Por qué los ejecutivos de marketing deberían preocuparse por la reacción al escándalo de sexismo de G2 Esports

    September 21, 2022
  • brand safety
    Brand Safety

    Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media

    February 2, 2022
  • Member Exclusive

    Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit

    October 25, 2021
  • Retail Revolution

    ‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search

    April 8, 2022
  • Programming & Production

    NBCUniversal News Group’s Chris Berend explains how streaming has become the centerpiece of the organization’s video strategy

    October 19, 2021
  • Member Exclusive

    Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care

    June 28, 2022
  • The Confessions

    ‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves

    April 25, 2022
  • The header image features an illustration of a Zoom call.
    Work Life

    Recruitment tool TikTok Resumes risks magnifying unconscious biases, execs warn

    July 22, 2021
  • Sponsored

    Report: The marketer’s guide to the video advertising mix in 2022

    December 14, 2021
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Member Exclusive

    Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market

    May 25, 2022
  • Illustration of a hand reaching of a computer screen to shake a man's hand.
    Brands in Culture

    Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’

    April 21, 2022
  • The header image shows an illustration of two women looking at their mobile phones.
    Member Exclusive

    Marketing Briefing: ‘Bad behavior is positively rewarded’: Why brands continue to push the line on social posts

    January 25, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies

    June 22, 2021
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