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OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
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    2640 Results for ‘tiktok’
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    Gaming & Esports

    How a game development company wants to support the ‘future of marketing’ with content creators

    April 20, 2022
  • Announcement

    Audible, Artsy and VidMob are Digiday Greater Good Award Winners

    January 13, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

    May 31, 2021
  • The Programmatic Marketer

    With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

    January 19, 2022
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    As TikTok becomes pay-to-play, marketers remain bullish on organic strategy

    May 27, 2021
  • Illustration of two people standing back-to-back in colorful clothing and taking selfies.
    Member Exclusive

    Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

    May 28, 2021
  • Media

    Here’s how 2021 went for publishers in five charts

    December 29, 2021
  • Media

    What if… Google parts ways with its ad stack?

    July 18, 2022
  • tv creature measuring height
    Member Exclusive

    Future of TV Briefing: How addressable TV is advancing into the main linear TV market

    November 3, 2021
  • The lead image shows an illustration of money with the TikTok logo in the center.
    The Creator Economy

    ‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

    May 20, 2021
  • Photograph with the words "The Maradona Effect" at the top.
    Media

    ‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy

    September 22, 2021
  • Brands in Culture

    ‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance

    November 17, 2021
  • IGTV logo on top of a gradient background.
    Member Exclusive

    Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role

    September 29, 2021
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