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2377 Results for ‘tiktok’

Member Exclusive

Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment

March 30, 2021
Marketing on Platforms

‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook

December 14, 2020
Evolving Agencies

‘That weight is very heavy’: Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises

January 10, 2022
The Creator Economy

As NIL era arrives, marketers find an influencer playbook

July 12, 2021
Publishing in the Platform Era

CBS News Digital’s Christy Tanner doesn’t expect to see a ‘Trump Slump’ in news consumption

February 16, 2021
Publishing in the Platform Era

‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business

November 12, 2020
Member Exclusive

Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard

May 26, 2021
Member Exclusive

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion

January 17, 2022
Future of Work

Why Paper magazine’s owner required employees to come back into the office

November 8, 2021
Sponsored

Why building bridges, not walls, is the model for better ad experiences

April 22, 2021
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

November 23, 2020
Member Exclusive

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

November 23, 2021
Marketing on Platforms

Platforms roll out tipping features, vying for user engagement and ad dollars

June 9, 2021

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