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2305 Results for ‘tiktok’

Member Exclusive

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

August 31, 2021
Member Exclusive

Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

August 30, 2021
Future of TV

‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up

August 3, 2020
Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

November 25, 2020
Member Exclusive

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

September 13, 2021
Programming & Production

Four months in, CBS’s ’60 Minutes+’ hopes to draw young people to Paramount+ under legacy brand

June 11, 2021
Marketing on Platforms

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

August 6, 2020
Member Exclusive

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

September 28, 2021
Member Exclusive

For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience

July 21, 2020
Member Exclusive

Case Study: How a DTC chicken franchise’s ‘food porn’ strategy helped it use OnlyFans to reach customers

May 26, 2021
Member Exclusive

Future of TV Briefing: The free, ad-supported streaming TV market has come of age

July 21, 2021
Marketing on Platforms

‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now

August 6, 2020
Member Exclusive

Marketing Briefing: ‘There is no over’: Pandemic forces agencies, marketers to make permanent changes to office culture

August 17, 2021

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