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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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Results for ‘tiktok’
Marketing on Platforms
With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation
May 25, 2021
The Programmatic Marketer
‘It changed the way people perceived digital advertising’: Advertisers reflect on iOS 14 changes a year later
April 28, 2022
Brands in Culture
‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021
Publishing in the Platform Era
TikTok pays Group Nine Media to create science videos as Gen Z segment grows
February 3, 2021
Brands in Culture
Why Ace Hardware is using PR activations to ‘be disruptive’ and get the attention of millennial DIY-ers
December 16, 2021
Member Exclusive
Digiday+ Research: Independent agencies have little confidence in many digital advertising channels
September 14, 2021
Member Exclusive
Future of TV Briefing: Digital video and commercial productions are approaching normalcy
June 9, 2021
Future of TV
Four years after its premiere, NBC News’ ‘Stay Tuned’ has stayed the course on Snapchat
July 19, 2021
Member Exclusive
Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives
March 1, 2021
Evolving Agencies
The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
November 4, 2021
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
Marketing on Platforms
Retailers are pushing their employees to become TikTok influencers
November 11, 2020
The Programmatic Marketer
The Rundown: Apple’s ATT Privacy crackdown, a year on
April 26, 2022
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