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2491 Results for ‘tiktok’

The Programmatic Marketer

With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

January 19, 2022
Media

Here’s how 2021 went for publishers in five charts

December 29, 2021
Marketing on Platforms

Media buyers weigh in on the leaders and challengers on the social media landscape

August 25, 2021
Member Exclusive

Media Buying Briefing: Overheard at DMBS ‘No one’s loyal because you’re cheap’

October 17, 2022
Brands in Culture

‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance

November 17, 2021
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”

November 14, 2022
Member Exclusive

Media Briefing: Market check on which ad categories are spending on publisher campaigns

February 9, 2023
Gaming & Esports

How a game development company wants to support the ‘future of marketing’ with content creators

April 20, 2022
Brand Safety

‘A triple whammy’: New study shows the dangers of brand proximity to viral video content

September 28, 2021
Member Exclusive

Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’

December 13, 2021
Publishing in the Platform Era

TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021
Member Exclusive

Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage

February 24, 2022
Member Exclusive

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

June 23, 2021

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