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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Sponsored
Three ways brands can play catch-up this holiday season
October 18, 2021
Equality and Opportunity
‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
January 21, 2021
Marketing on Platforms
‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
April 29, 2021
The Creator Economy
‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media
October 13, 2021
Member Exclusive
Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market
May 11, 2022
Marketing on Platforms
Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook
August 4, 2021
Future of TV
‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
November 16, 2020
Brands in Culture
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy
April 23, 2021
Modern Retail
¿Y si… Google se separa de su pila de anuncios?
July 24, 2022
Sponsored
Three ways brands are tapping into the fan psyche to cultivate connection
October 21, 2021
Content & Commerce
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
February 18, 2021
Member Exclusive
Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
July 19, 2021
Member Exclusive
Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase
November 2, 2021
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