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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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8 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Results for ‘tiktok’
Member Exclusive
Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit
September 22, 2022
The Confessions
‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves
April 25, 2022
Member Exclusive
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
May 31, 2021
Member Exclusive
Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher
November 10, 2021
Member Exclusive
Future of TV Briefing: Why OTA TV networks should be advertising in the Super Bowl
February 9, 2022
Member Exclusive
Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
May 28, 2021
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
April 21, 2022
Marketing on Platforms
As TikTok becomes pay-to-play, marketers remain bullish on organic strategy
May 27, 2021
Future of TV
YouTube’s creator fund for YouTube Shorts will not exclude videos posted to other platforms
August 6, 2021
Member Exclusive
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
May 11, 2023
Marketing
‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads
March 25, 2022
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
Member Exclusive
Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR
August 22, 2022
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