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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators
April 28, 2021
Marketing on Platforms
TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
April 6, 2021
Member Exclusive
Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions
October 19, 2021
Digiday Podcast: Creators
How Sienna Mae Gomez turned into one of TikTok’s top stars
April 27, 2021
Member Exclusive
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
October 4, 2021
Marketing on Platforms
El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”
November 14, 2022
Publishing in the Platform Era
TikTok brings back fund to pay 25 publishers to create ‘instructive and informative’ videos
March 12, 2021
Brands in Culture
‘Close to real-time moderation as we can’: Inside Walmart’s growing TikTok strategy
March 17, 2021
Marketing on Platforms
‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video
December 28, 2021
Member Exclusive
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
November 30, 2021
Content & Commerce
Dunkin’ Donuts’ latest merchandise drop builds on TikTok popularity
April 1, 2021
Member Exclusive
Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021
November 17, 2021
Member Exclusive
Media Briefing: Market check on which ad categories are spending on publisher campaigns
February 9, 2023
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