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2614
Results for ‘tiktok’
Marketing on Platforms
How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s app
September 21, 2022
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
January 17, 2023
Sponsored
A brand’s guide to navigating Gen Z’s media consumption habits
October 24, 2022
Member Exclusive
Media Briefing: The media business’s mid-year review
July 7, 2022
Glossy
Sally Beauty celebra el cabello de los afroamericanos en su campaña del Mes de la Historia Negra
February 3, 2023
Publishing in the Platform Era
Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand
November 3, 2021
Media
Publishers drop paywalls and release editorial packages to coincide with Earth Day
April 22, 2022
Gaming & Esports
Roblox lanza nuevas herramientas de publicidad en medio de la preocupación por la forma en la que empresas hacen comercialización infantil
September 13, 2022
Brands in Culture
‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
February 28, 2022
Digiday @ Advertising Week
Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
October 20, 2022
Member Exclusive
Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
March 28, 2022
Digiday @ Advertising Week
Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
October 18, 2022
Brands in Culture
How a DTC orthotics brand is advertising to people ‘while they’re walking’ to get in front of them ‘when they feel foot pain’
September 2, 2022
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