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2310 Results for ‘tiktok’

Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

February 15, 2023
Brand Safety

How agencies adapt as bots evolve

September 27, 2022
Member Exclusive

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

June 15, 2021
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Experimental Channels

‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness

April 22, 2022
Marketing on Platforms

Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’

June 2, 2022
Member Exclusive

Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

October 18, 2022
Marketing on Platforms

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

June 7, 2021
Member Exclusive

Future of TV Briefing: Ad-supported streaming enters the broadcast era

May 4, 2022
Brand Safety

Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media

February 2, 2022
Member Exclusive

Media Briefing: The top trends in publishers’ businesses since the start of 2022

March 10, 2022
Member Exclusive

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

May 31, 2021
Marketing on Platforms

El litigio entre Twitter y Musk se complica: publicistas buscan entender los detalles de las denuncias contra la compañía para responder a anunciantes

August 24, 2022

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