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2377 Results for ‘tiktok’

Marketing on Platforms

‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

February 28, 2022
Publishing in the Platform Era

How Harvard Business Review is using a new social-first vertical to reach a younger audience

October 11, 2021
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021
Marketing on Platforms

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles

October 4, 2022
Member Exclusive

Marketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow

October 4, 2022
Member Exclusive

Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks

December 1, 2021
Member Exclusive

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers

February 15, 2024
Member Exclusive

Future of TV Briefing: How the future of TV shaped up in 2021

December 22, 2021
Member Exclusive

Future of TV Briefing: Flexibility set to be an upfront focal point yet again

February 22, 2023
Member Exclusive

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

January 30, 2023
Privacy

Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what?

January 6, 2023
Retail Revolution

‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram

September 3, 2021
The Creator Economy

Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition

March 3, 2022

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