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AI is turning ad tech into a fight for the brain behind the buy
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Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
November 29, 2022
Modern Retail
A medida que aumenta la popularidad de los clubes de corredores, las marcas los buscan para degustaciones y patrocinios
January 11, 2024
Member Exclusive
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
April 16, 2025
Marketing on Platforms
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
October 5, 2022
Marketing on Platforms
DTC hydration brand Buoy leans on influencers’ authenticity to reach people living with chronic illness
August 3, 2022
Media Product Strategies
Social platform Spill launches new beta iOS app with a ‘meme-forward’ aesthetic
June 12, 2023
The Creator Economy
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
September 22, 2023
Digiday @ CES
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
January 10, 2024
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Marketing on Platforms
Content stays in focus at CES 2023 as it adapts to changing technology
January 10, 2023
Glossy
Con el nuevo sabor Strawberry Glaze, Rhode de Hailey Bieber se acerca al millón de tratamientos Peptide Lip vendidos
August 28, 2023
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