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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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    2559 Results for ‘tiktok’
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    Why a DTC jewelry brand is doing ‘everything we can to not be heavily reliant on paid’ social media ads

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    Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows

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    Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals

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    Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

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  • Marketing

    How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden

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  • Beyond Ads

    How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January

    January 9, 2023
  • Marketing on Platforms

    Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem

    July 20, 2023
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