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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Publishing in the Platform Era
Publishers pull marketing budgets away from Twitter under Musk’s ownership, changes to verification
April 28, 2023
Marketing on Platforms
Why a DTC jewelry brand is doing ‘everything we can to not be heavily reliant on paid’ social media ads
July 8, 2022
Modern Retail
La línea de cuidado de mascotas de Snoop Dogg entra en Petco, PetSmart y Kohl’s
July 6, 2023
Member Exclusive
Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows
October 4, 2023
Marketing on Platforms
‘Eyeballs are shifting’: Why a DTC shapewear company is spending big on Pinterest and TikTok
February 17, 2022
Member Exclusive
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022
Future of TV
House of Highlights’ creator-led content triples revenue
July 7, 2022
Beyond Ads
Cómo Pepsi se enfoca en los restaurantes de propietarios afroamericanos con sus dólares de marketing
October 31, 2022
Strategizing for the Future
Why BuzzFeed might as well sell Complex
November 10, 2023
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
Marketing
How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden
December 15, 2022
Beyond Ads
How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January
January 9, 2023
Marketing on Platforms
Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
July 20, 2023
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