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2643 Results for ‘tiktok’

Life Beyond the Cookie

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

February 12, 2024
Member Exclusive

Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

October 26, 2022
Brands in Culture

Why Gen Z content creators were a key part of the NFL Draft

May 3, 2023
Member Exclusive

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

February 21, 2023
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought

August 23, 2022
Member Exclusive

Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

June 24, 2024
Digiday Awards

Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023

March 28, 2023
Experimental Channels

Will Threads be the link between marketers and the fediverse?

November 17, 2023
Marketing on Platforms

Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers

August 21, 2023
Gaming & Esports

IAB PlayFronts 2023 recap: In adland, the pace of change can be glacial

March 10, 2023
Marketing on Platforms

As midterm political spending outpaces 2020, streaming and TikTok become the focus

August 26, 2022
Brands in Culture

Hyatt, Lacrosse Unlimited y Lulu’s aprovechan la autenticidad de los deportistas universitarios para dirigirse a la Generación Z

February 7, 2023
Digiday @ Advertising Week

Advertising Week Briefing: How AI is expected to dominate this year’s conference

October 16, 2023

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