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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Marketing on Platforms
Here are the cases for and against the so-called unhinged social media manager
July 24, 2023
Brands in Culture
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
March 24, 2023
Marketing on Platforms
Por qué la marca de tatuajes temporales Inkbox está cambiando su enfoque de marketing a TikTok
August 24, 2022
The 2023 Notebook
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
January 4, 2023
Marketing on Platforms
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
March 23, 2023
Modern Retail
El efecto Ozempic: Los gigantes de CPG reevalúan sus portafolios en respuesta a los fármacos adelgazantes
March 5, 2024
The Creator Economy
Why Cirque du Soleil is creating its own influencer network
October 31, 2023
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit
October 21, 2024
The Creator Economy
How some creators are using AI to make higher quality content – faster – for platforms
September 28, 2023
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
March 8, 2023
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023
Super Bowl
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023
Member Exclusive
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024
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