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Special Projects
Digiday+ Research
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2686
Results for ‘tiktok’
Brands in Culture
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
October 6, 2022
Social Fragmentation
How fragmentation has changed hiring in social media
March 9, 2023
Marketing on Platforms
Priorizando TikTok, las agencias dejan de crear contenidos para Instagram y YouTube
October 24, 2022
Super Bowl
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
Future of Measurement
Why advertisers are still waiting on the CTV promised land
April 7, 2023
Super Bowl
How Taylor Swift lit up advertisers’ Super Bowl playbooks
February 7, 2024
Member Exclusive
Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?
December 12, 2023
Digiday Awards
Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees
April 2, 2024
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Beyond Ads
BodyArmor trabaja con Jennifer López para impulsar la marca más allá de los aficionados al fitness y al deporte
April 4, 2023
Marketing on Platforms
Los profesionales del marketing se centrarán en la Generación Z en 2023 con dólares que se trasladarán a TikTok, un enfoque crudo de la creatividad
January 3, 2023
Business of TV
23andMe bucks the linear TV decline with its return to the ad channel
December 8, 2023
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