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2884 Results for ‘metrics’

Gaming & Esports

Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement

February 22, 2022
Gaming & Esports

Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising

June 14, 2022
Sponsored

Virtual event: How marketers are leveraging creative refresh for CTV success

February 24, 2022
Beyond Ads

Cómo WeWork obtiene nuevos ingresos introduciendo marcas de consumo en los espacios de trabajo

January 20, 2023
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing

September 19, 2022
The Creator Economy

What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show

September 30, 2022
Brands in Culture

Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.

November 18, 2022
Member Exclusive

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

February 21, 2023
Sponsored

How brands are harnessing full-funnel measurement for growth

December 7, 2022
Sponsored

WTF is Creative Refresh?

February 19, 2022
Gaming & Esports

Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage

June 15, 2023
The Programmatic Publisher

Why some of the largest publishers are breaking up with ad tech middlemen

October 25, 2022
Digiday+ Media Buying Briefing

Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES

January 9, 2023

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