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2538 Results for ‘global creative’

The 2023 Notebook

Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

January 3, 2023
Member Exclusive

Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

November 28, 2022
Digiday @ Advertising Week

Advertising Week Briefing: Economic uncertainty proves to be the ‘big elephant in the room’

October 17, 2022
Brand Safety

A global collective of ad execs has launched an open-source resource to help brands support quality journalism

June 21, 2022
Marketing on Platforms

Booking.com looks to stand out with Smiley brand as consumers return to travel

July 29, 2022
Member Exclusive

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing

September 12, 2022
Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

February 15, 2023
Gaming & Esports

How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds

August 8, 2022
Brands in Culture

Digiday DealBook: Twitter acquisition gets messy, Google involved in another anti-trust investigation, and more

July 18, 2022
Social Fragmentation

Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments

March 7, 2023
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?

November 15, 2022
Marketing on Platforms

‘Onus on the quality and context’: What the new chief creative officer role means for The Brandtech Group

June 23, 2022
Content & Commerce

How Pinterest hopes to catch up to the e-commerce boom

August 5, 2022

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